Maximising Exposure for TT Agri-Expo 2024

Client: Ministry of Agriculture, Land and Fisheries, Trinidad and Tobago

How we delivered 2.1M+ impressions, 49K+ patrons, and full-platform engagement for a national-scale Expo.

TT Agri-Expo 2024 offered a unique opportunity to build a cohesive digital and media strategy for an event that welcomed nearly 50,000 attendees over three days. With a theme of “Farm to Table: Revolutionising the Local Food Supply Chain”, the Royalty Club team developed and executed a campaign that brought together web development, multimedia content, and targeted engagement to amplify the Expo’s presence across Trinidad and Tobago.

Crafting the Digital Hub

Mockup of the TT Agri-Expo 2024 website and Facebook page displayed on a laptop and smartphone, showcasing the event branding and digital presence with the theme “Farm to Table: Revolutionising the Local Food Supply Chain.”

We began by designing and launching a fully responsive website that acted as the central access point for all event information. From vendor registration to real-time updates, the platform ensured seamless navigation and fast access to key pages—especially the event schedule, exhibitor sign-up, and feature articles.

The site welcomed nearly 10,000 unique users, with mobile devices accounting for over 85% of sessions. Strategic SEO and a streamlined UX kept engagement high across essential pages like Farm to Table Revamp and Patron Registration.

Integrated Media Campaign

To support the event’s scale, we deployed a media mix that included:

  • TV & Radio: Drive-time radio ads and 20 CNC3 TV spots
  • Newspaper: 9 print ads, including full-page post-event thank-yous
  • Social Media: Facebook and Instagram reach exceeded 2 million impressions
  • Google Ads: Targeted local audiences with over 1.5 million views on guardian.co.tt alone

Each channel drove traffic to the website or amplified key highlights like the Petting Zoo, Equipment Showcase, and Entertainment Zones. These mediums helped unify the Expo’s visual identity and improve wayfinding for thousands of patrons across the three-day event.

Collage of promotional graphics for TT Agri-Expo 2024, featuring event details, registration announcements, media accreditation, vendor outreach, and the Chow Down student competition, all unified by the “Farm to Table” theme and vibrant agricultural visuals.

Content Creation and Engagement

Our in-house content team delivered:

  • Branded motion graphics and daily content drops
  • Influencer videos in partnership with KeevoTV and Alpha Sennon
  • Reels, behind-the-scenes shots, and visual storytelling throughout the weekend
  • Live coverage and photography from Friday through Sunday

This generated record engagement rates, especially among women aged 35–44, who were the largest demographic group at the event.

On-site Support and Operational Design

Beyond content and promotion, our role extended into entry management, people counting, and patron flow analysis. We supported real-time adjustments and planning based on zone popularity and peak hour data—ensuring visibility and smoother navigation across tents and feature areas.

For a look at our Entry Management & People Counting work for Agri-Expo, read the full project case study here.

Results at a Glance

  • 49,685 recorded patrons (excluding untracked supplier entries)
  • Over 2.1M social impressions in August alone
  • 9.9K page views on the feature article Farm to Table Revamp
  • 8.2K views of the Event Schedule
  • 7.8K Exhibitor Registration page views

Looking Ahead

TT Agri-Expo 2024 proved what’s possible when strategic design meets precise execution. By creating a unified digital presence and media strategy, we elevated the visibility, impact, and experience of the country’s leading agricultural event.